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Articles (11)

Why Universities Should Use Recruitment Marketing

As the number of universities continues to grow, it’s more important than ever to approach hiring thoughtfully and strategically.

3 min read

Employer branding & Recruitment marketing

Why Consistent Brand Presentation is Important for Recruitment Marketing

One of the most effective ways to increase brand awareness is by focusing on consistent visual identity.

2 min read

Recruitment marketing

Yes, You Should Pay to Advertise Your Postdoc Position

We understand that paying to advertise your postdoc might not feel worth it, but there are several compelling reasons you should do it.

2 min read

Recruitment marketing

Understanding Recruitment Marketing for Universities

In order to do recruitment marketing effectively, your institution needs to have certain skills and competencies as well as a “long game” mindset.

3 min read

Recruitment marketing

Recruitment Marketing for Academics: What is Recruitment Marketing?

Recruitment marketing is the practice of using marketing strategies to promote the value of working for a particular employer as a way to attract, engage, and recruit employees.

3 min read

Recruitment marketing

Why SEO Matters for Academic Job Advertising

A great job ad won’t get any applications if no one finds it. Learn more why SEO is crucial for academic talent attraction.

2 min read

Recruitment marketing

When Should You Use Storytelling in your Academic Recruitment Marketing Strategy?

Storytelling is a fantastic tool for engaging potential candidates, but you have to start telling your story long before you’re looking to fill a vacancy.

2 min read