Universities across the globe that thrive on passionate employees. But as internationalization has increased the competition for top talent and candidate behaviour has changed, it’s more important than ever to approach hiring thoughtfully and strategically. This purposeful approach to recruitment is known as recruitment marketing.

This guide will give you an overview of what recruitment marketing is and why your university needs to start implementing this approach to attract talent.

Inside our academic recruitment guide you’ll learn:

• What recruitment marketing is
• What fundamental shifts in talent attraction have made recruitment marketing an essential for any university
• The skills and competencies required to do recruitment marketing
• What two key types of recruitment marketing content you can start producing today

Finding top academic talent is never easy. In order to ensure you reach the best people for your PhD, postdoc, or professor positions, you should start the recruitment process months before the open position is made public. With so much to consider, we’ve created this comprehensive checklist to give you the best chance at finding the perfect match. Use it to make sure you don’t miss any vital steps before, during, or after the application period.

In the world of modern academic recruitment, data is the key driver behind hiring. Data allows search committees to devise intelligent ways to hire and enables them to save time, money, and resources on future recruitment efforts.

Whether you’re new to data-driven recruitment or you’re a seasoned pro looking for new KPIs to track, this guide will help you take your recruiting to the next level.

Inside our data driven recruitment guide, you’ll learn:

• What is data-driven recruitment really means
• The top 10 reasons your university or research institution should adopt a data-driven recruitment strategy
• The five essential KPIs you should be measuring to improve your recruitment processes and strategy

The guide also includes a customizable recruitment tracker that you can personalise to your organization and use to keep an eye on your recruitment KPIs for the next 12 months.

You’ve probably heard about SEO (or search engine optimization) before and gathered that it’s important for anyone sharing content online. But what is SEO exactly? And why does it matter for academic talent attraction?

Our SEO guide will give you an overview of search engine optimization as well as teach you how to apply it to make sure desirable candidate find your job ads.

Inside, you’ll learn:

• What SEO is and what variables play a role in determining how search engines rank content.
• The key parts of your job ad to focus on to improve how your job ad ranks
• Best practices for writing SEO-friendly job titles
• Why sharing your content helps improve your SEO
• What websites with great SEO are doing behind the scenes to make sure their site is easy for search engines to read and understand.
  
  

Having a hard time filling your candidate pipeline with relevant people? In this step by step guide we’ll show you how  to use content marketing to attract top academic talent, even the passive ones that are not actively looking. 

• How to build awareness within your target audience
• How to make the candidate consider your institution as their next employer
• How to make the right candidate to apply
  
  

Not getting the right applicants for your postdoc positions? We can help. We’ve put together a toolkit with everything you need for a successful postdoc recruitment. This toolkit includes our top tips for writing and publishing a postdoc advert that will get potential candidates excited to apply.

The toolkit covers:

• How to write a compelling job ad that is centred on the applicant and convinces them to apply. Find out what top candidates are looking for when they read postdoc ads.
• How to get the word out that you’re hiring, including tips for how to share your postdoc vacancy on social media with maximum impact. A well-written job ad won’t generate applications if no one reads it!
• How to measure the results of your recruitment efforts so you can determine if your chosen advertising channels were effective. Measuring your results will help you to continually improve your postdoc recruitments.

Not getting the right applicants for your PhD positions? We can help. We’ve put together a toolkit with everything you need for a successful PhD recruitment. This toolkit includes our top tips for writing and publishing a PhD advert that will get potential candidates excited to apply.

Inside, you’ll learn:

• How to write a compelling job ad that is centred on the applicant and convinces them to apply. Find out what applicants are looking for when they read PhD ads.
• How to get the word out that you’re hiring, including tips for sharing your PhD vacancy on social media with maximum impact. A well-written job ad won’t generate applications if no one reads it!
• How to measure the results of your recruitment efforts so you can determine if your chosen advertising channels were effective. Measuring your results will help you to continually improve your PhD recruitments.