SRON Netherlands Institute for Space Research is a space science research institute that develops pioneering technology and advanced space instruments to pursue fundamental astrophysical research, Earth science and exoplanetary research.
Background & Objectives
SRON Netherlands Institute for Space Research is a prestigious space science research organization known for its innovative technology and advanced space instruments. The institute conducts fundamental research in astrophysics, Earth sciences, and exoplanetary studies, advising the Dutch government and coordinating national contributions to international space missions.
Objective #1
Promote SRON as an attractive workplace for international instrument scientists and engineers, with a special focus on women.
Objective #2
Utilize a targeted and efficient strategic storytelling marketing campaign to maximize visibility and awareness of SRON.
Objective #3
Evaluate Academic Positions as a recruitment marketing partner.
Our approach
STRATEGIC STORYTELLING
An ambassador story was crafted to appeal to instrument scientists by highlighting the institution’s mission and featuring Lorena Ferrari, an instrument scientist at SRON. The story emphasized what drew Lorena to SRON, her role, and the unique features that make SRON an appealing employer.
Featured ambassador
Lorenza Ferrari is an instrument scientist at the Netherlands Institute for Space Research (SRON) and a project leader for the PLATO AIT phase.
Example
Detailed AUDIENCE Segmentation
Detailed audience planning and segmentation focusing on international instrument scientists and engineers, with particular attention to women.
multi-channel promotion
International promotion strategy leveraging the Academic Positions Network and various social media channels to ensure widespread visibility.
continuous optimization
Close monitoring of campaign metrics and engagement levels led to continuous refinement of the approach, improving performance over time.
The outcome
620K+
views of the campaign
10K+
story readers
70%
female candidates
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