Download your free SEO 101 guide

You’ve probably heard about SEO (or search engine optimization) before and gathered that it’s important for anyone sharing content online. But what is SEO exactly? And why does it matter for academic talent attraction?

Our SEO guide will give you an overview of search engine optimization as well as teach you how to apply it to make sure desirable candidate find your job ads.

Inside, you’ll learn:

• What SEO is and what variables play a role in determining how search engines rank content.
• The key parts of your job ad to focus on to improve how your job ad ranks
• Best practices for writing SEO-friendly job titles
• Why sharing your content helps improve your SEO
• What websites with great SEO are doing behind the scenes to make sure their site is easy for search engines to read and understand.